Our brief:

The client was looking for a way to ethically involve Key Opinion Leaders (KOL) in pre- and post- launch activities. How could they enlist the interest of independent professionals to support the introduction and acceptance of their specialist products?

 

The client's stated need:

To ethically involve potential product users and market influencers in the launch of new products.

 

What we did:

After 16 years of collaboration between PinT and this client, it was a speedy process for both parties to sit together and identify a way to actively involve the KOL’s and be able to ethically offer them something of professional value at the same time. First, they would be invited to hear about the scientific developments behind the new product from the client. Then, PinT would train them to present the new science to colleagues, to conferences and at symposia. The specialists would thereby not only gain early knowledge of advances in their professional sphere, but also personal skill development.

 

How it went:

This Key Speaker Training has proved exceptionally popular with the KOL’s. It has attracted large audiences and ensured excellent attendance all weekend at the events. The specialists have been delighted with a rare chance to receive direct feedback about their potential to perform on the international stage.

 

Our resources at your disposal:

The maturity, professionalism and cultural sensitivity of PinT’s trainers, coupled with our knowledge of the industry, meant no hesitation for this client in turning to PinT for help with vital strategic issues - another outstanding example of our ability to partner with a client.